January was a grind. We moved the needle 47% on total readers since December 28. But numbers are lagging indicators. The leading indicator is how much friction we removed from the system. We are currently operating at 70% efficiency. The…
Restack, Like and Watch the video. Let’s build up the community and break all records for viewership this year. Community First A message to all, you don’t have to be a cigar smoker to be a part of the community.…
The gurus tell you to DM one person a day. They never tell you who, or why, or what happens when you get ghosted for the hundredth time. “DM one person a day,” they say. It sounds like work. It…
Happy Friday, iROBUSTO family. I’ve officially traded our Tuesday morning routine for a weekend kickoff, moving our weekly digest to Fridays to make sure you have the freshest news before you head to your local lounge. It is great to…
Four things worth your time. One I built. Two I use daily. One will make your AI stop agreeing with you. 1. The Hat Manifesto (Mine) Back in December, I wrote about buying a cheap embroidered patch off Amazon and…
🔥 Secure Your Seat at the Table You don’t want to be the one watching the chat without a matching stick in your hand. As you know, we’ve partnered with Stateline Cigar to bring you the exact lineup we’re smoking.…
Yesterday, a “Founder & VC” with over 8,000 subscribers reached out for a mutual recommendation. On paper, the math looked like a win for a publication with 60 subs. My 35-year-old execution brain saw a growth hack. My 55-year-old judgment…
Restack, Like and Watch the video. Let’s build up the community and break all records for viewership this year. We’re back for 2026 with the Cohiba Rubicon. Community First A message to all, you don’t have to be a cigar…
Everyone is moving faster right now. Most people are still stuck. Not because they lack tools. Not because they are too old. Because they are waiting for permission. Speed without judgment creates noise The internet is loud because speed is…
The “Meet in the Middle” crew is officially back in the studio, and we’re kicking off the new season with the same “facts-only” energy you’ve trusted for over 10 years. Mark your calendars, we go live tomorrow! 🕒 When to…
