This column is simple. I scour the internet (and the real world) so you don’t have to. Sometimes it’s high-tech, sometimes it’s low-tech, and sometimes it’s just a ridiculous bargain. This week, it’s some behind-the-scenes madness I had to share.…
In my last Sentient column, I told you to stop saying “please” to the AI. I explained why “The “Polite Prompt” Trap” leads to mediocre results, and I gave you the “Constraints” to fix it. That was the defense. Now…
First off, we just want to say a huge THANK YOU for being part of the iROBUSTO Community! Seriously, chatting with you all every week is one of our favorite things to do. Couldn’t make it to last Sunday’s live…
Escaping the Niche Trap For more value and content, become a subscriber at: Standard advice says “niche down,” but that kills creativity. This publication uses a Magazine Architecture to cover diverse interests, ranging from AI to hardware, all under…
Get ready to have some fun! Help Us Grow the Show We’re always trying to find new ways to increase our viewership, and your support is the best way to do that. Share Subscribe for Free Get an alert when…
I didn’t dip a toe in. I dove in headfirst. Standard advice says to “warm up” an audience. Tease the launch. Build a waitlist. Then, gently send one welcome email. I didn’t do that. On Saturday night, I flipped the…
They say if you try to speak to everyone, you speak to no one. They tell creators to “niche down” and pick a lane. I disagree. I am not a keyword. Neither are you. We are complex people with multiple…
Most people are using AI wrong. They log into ChatGPT or Claude and they treat it like an encyclopedia. They ask it questions like “What is the capital of Peru?” or “Who won the 1986 World Series?” This is a…
The standard advice for creators is simple. “Niche down.” They tell you to pick one topic. Write about it every day. Become the “Excel Guy” or the “Keto Cooking Guy.” For a business, this makes sense. It makes you easy…
I went paperless! For years, my life was purely digital. If it wasn’t on a screen, it didn’t exist. My notes were in the cloud. My tasks were in an app. My communication was in a browser. I had optimized…
