The Mark Factor: Wake Up

Hey everyone,

If you love a cigar YouTuber, tell them to diversify. Most are making a mistake: building audiences in one place.

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I love YouTube! And let’s cut to the chase: YouTube is a risk for a cigar channel, it’s a game of Russian Roulette. Your content is one executive decision away from being labeled “dangerous,” erasing years of your work instantly. You are a controversial asset they will drop the second it becomes inconvenient.

Don’t depend on their whims. It’s time to build a direct connection with their audience on a platform they control.

I’m Asking You…

Fans, I’m asking you to encourage your favorite creators to move a portion of their audience to Substack. Here’s why:

  • Creators own their audience. Followers subscribe directly, no algorithms get in the way.

  • Freedom of content. Reviews, videos, and newsletters are all in a place, under their control.

  • Real engagement. Comments and discussions matter more because the community chose to be there.

  • Sustainability. They can build a lasting career, not a house of cards.

If you value a creator, ask them to launch on Substack. I’ve been in this game for over a decade. I’ve seen the rise and fall, and I know where real growth happens. Stay Hype and see you Sunday on the show!

They can send their content anywhere.

– Mark

iROBUSTO Cigars is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.