Escaping the Niche Trap For more value and content, become a subscriber at: Standard advice says “niche down,” but that kills creativity. This publication uses a Magazine Architecture to cover diverse interests, ranging from AI to hardware, all under…
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I didn’t dip a toe in. I dove in headfirst. Standard advice says to “warm up” an audience. Tease the launch. Build a waitlist. Then, gently send one welcome email. I didn’t do that. On Saturday night, I flipped the…
They say if you try to speak to everyone, you speak to no one. They tell creators to “niche down” and pick a lane. I disagree. I am not a keyword. Neither are you. We are complex people with multiple…
Most people are using AI wrong. They log into ChatGPT or Claude and they treat it like an encyclopedia. They ask it questions like “What is the capital of Peru?” or “Who won the 1986 World Series?” This is a…
The standard advice for creators is simple. “Niche down.” They tell you to pick one topic. Write about it every day. Become the “Excel Guy” or the “Keto Cooking Guy.” For a business, this makes sense. It makes you easy…
I went paperless! For years, my life was purely digital. If it wasn’t on a screen, it didn’t exist. My notes were in the cloud. My tasks were in an app. My communication was in a browser. I had optimized…
This column is simple. I scour the internet (and the real world) so you don’t have to. Sometimes it’s high-tech, sometimes it’s low-tech, and sometimes it’s just a ridiculous bargain. Here is what I found this week. 1. The Unexpected…
Watch the November 23, 2025 Review I have a confession: I accidentally cut the stream capabilities on iROBUSTO while trying to multitask and set up a new publication. The good news? iROBUSTO Live Streaming is Back! Help Us Grow the…
Too many tools will drown you. I’ve tested dozens! Most do the same thing and drain your wallet. Here’s what actually works: five tools that matter, plus a note-taking system. That’s it. Related article… OBS Studio (Free) This is your…
