Sunday. 7:15pm Eastern. Live. Monday. 7:15pm Eastern. Archive published. I have done this every week for a decade on iROBUSTO, a cigar show I run with two other people. Same time. Same day. Every week. Before Substack existed. Before anyone…
Thank you , , , , and many others for tuning in! Restack , Like and Watch the video. Let’s build up the community and break all records for viewership this year. Community First A message to all, you don’t…
This morning I looked at my open rate and felt it. 17%. Last month it was 28%. I started building the story around it. Something in April had not worked. The audience was shifting. I needed to find what was…
This week’s find is not a product. It is a combination. Four items that work together to turn an aging AM4 build into something that earns its place on the desk in 2026. No new socket. No new RAM standard.…
I Pressed the Button showed up. The rest followed. Saturday, I pressed a button and started talking. No script. A little countdown. No production team. Jason Stevens showed up, we had a real conversation, and nearly an hour later I…
I watched a builder spend three weeks on a logo last year. Colours, kerning, the exact shade of blue. Every decision was careful. Every decision was reversible. Because reversible means no one can tell you it was wrong. The logo…
If you know the song, you felt it when you read the title. Rob Zombie screaming five into a microphone. The kind of five that lands in your chest. That is what this week felt like. Five posts. Five days.…
It’s 2007. The stage is in front of me. Akon is on the bill. Ciara is on the bill. I am the opener. I am an MC. I am terrified. I go anyway. That is the whole story. Everything else…
The twentysomething across the table said they didn’t trust AI. We were playing APEX 55: The Queen’s Authority, a card game I designed. I told them they were right not to trust it. Then I told them caution without understanding…
1776 was the moment a group of people said: we are not doing it your way anymore. We are building something on our terms. 1976 was the bicentennial. 200 years later. America stops and measures the distance between the declaration…
